Shared Creativity
28
FEBRUARY, 2018
“Nobody gets anywhere by themselves”, or so the mantra goes. This is true not only in the film industry, but in any business or collaboration. While some may take all the credit, achieving a shared vision is easier than it sounds.
The method of working that we take pride in, is to achieve a common view with the artists and brands we work with. After all, an actual chromoscope combines multiple wavelengths of light into a single image, so as our namesake dictates, that’s our thing.
When you approach a project, be it a music video, commercial, or film, working with your team and the client is a given. What separates a true production company from the rest is this mantra of proper collaboration. More often brands like to publicly tout the value of working with others, only to treat them like competitors in private conversation, and this way of thinking can only spread a creative community further apart.
In the development stages of a project, we always take the time to sit down and have a discussion about not only the goals and expectations of a project, but the creative visuals and endeavors as well. On one side of the spectrum, this could mean precisely taking an artists vision from concept to reality, or, a mutual convergence of ideas from both parties. What is not a good idea, is to push one’s own vision over that of the artists they are working for, and with. Like we said above, this can only drive a wedge further in between any possible creative partnership.
Yet, we can’t lie; sometimes we steer the conversation in a more cinematic direction as we see fit, but we always find a way to keep questioning our ideas to land on something truly unique. And when the day comes to be on set, and see the vision realized with everyone working together, is when the magic truly happens.
“It’s incredible to see the creativity, beauty and hardships people capture when filmmaking is opened up and shared with the world.”
– Jehane Noujaim
